tenc, The Emperor's New Clothes, in the Pavillion Kuala Lumpur is the culmination of a vision between three friends. The vision aims to create a place for men, where they will be treated as emperors. tenc opened its doors on Jan 31st, 2008, and has fast become a haven for discerning men with a taste for menswear brands from all over the world.

The idea for the boutique was born over a casual dinner conversation between Casmad Sanuri, Ruben Emir Gnanalingam and Khairy Jamaluddin. The friends were passionate in their love for fashion and realised that the local retail industry is lacking in an exclusive menswear boutique. The potential became limitless when the three friends set up tenc. They envisioned a boutique which would allow the wearer to make a statement be it casual or cosmopolitan.

The decor of the boutique reflects a masculine and classy atmosphere. Any visitor is made to feel like he just wandered into a gentleman's club. The whole setting was created to enhance all things 'men' with a library stacked with intriguing items such as stuffed animals, a world globe and carefully selected hardcover books, a pool table and comfortable armchairs where the visitors can lounge. This provides a pleasant and cosy environment.

Co-founder and CEO, Casmad, or better known as Memed oversees the day-to-day running of the store as he has a unique ability to translate modern men's spirit into fashion. He was exposed to the fashion industry since he was 17 years old when he started modelling, and during his studies in London and Paris. Armed with his unique taste and experience in the fashion industry, he wants to gear tenc to be a leading cutting edge fashion retailer. tenc offers the latest fashion and styles from well-known designer brands and the current 'in' brands from around the world.

tenc's collection is based on à la mode trends. The clothes that tenc offer are fashion forward and perfect for men who dare to be different and like to try new things. Come and experience a relaxed ambience, good service and great clothes.